10 Proven E-Commerce Marketing Strategies to Win on Amazon & Shopify in 2025

Discover proven e-commerce marketing strategies to succeed on Amazon and Shopify in 2025. This blog covers proven tactics to boost sales, improve visibility, and stay ahead of the competition with expert insights and actionable tips.

Master Amazon SEO to Boost Product Visibility

Ranking on Amazon’s first page can triple your traffic. Here’s how:

Keyword Optimization:

Use tools like Helium 10 to target high-intent phrases (e.g., “organic skincare for sensitive skin”). Proper keyword research ensures your product appears in searches that drive conversions.

A+ Content & Enhanced Brand Content (EBC):

Engage shoppers with high-quality images, videos, and comparison charts that highlight your product’s unique value. Brands leveraging A+ Content see a 15% reduction in returns and higher conversion rates.

Backend Search Terms:

Amazon allows 249 characters for hidden search terms—make full use of this space with long-tail keywords, synonyms, and regional phrases to boost discoverability.

PPC Advertising & Organic Ranking Boost:

Many sellers don’t realize that Amazon PPC (Pay-Per-Click) advertising directly influences organic rankings. Here’s how:

• Higher Sales Velocity: Running PPC ads helps generate immediate traffic and sales, which improves your product’s Best Sellers Rank (BSR) and organic search position.

• Keyword Relevance: When your ads drive conversions for a keyword (e.g., “hydrating face serum”), Amazon starts associating your product with that keyword, increasing its organic rank.

• Brand Trust & Visibility: Sponsored placements expose your product to more shoppers, increasing CTR (Click-Through Rate), which signals Amazon’s algorithm to rank your listing higher.

Write a Compelling Product Title 

Your product title is one of the most critical ranking factors on Amazon. Include your primary keyword and key details like size, color, or features. Here's a preferred structure:

• [Brand Name] + [Main Keyword] + Features/Benefits

• Example: "YourBrand Non-Slip Thick Yoga Mat – Eco-Friendly Workout Mat – Ideal for Beginners" 

Craft a Persuasive Product Description and Bullet Points 

Write copy that not only highlights the product's features but also focuses on its benefits. Use short, scannable bullet points that persuade the customer, such as:

• Extra-thick material for joint comfort 

• Free carry strap included 

• Non-toxic, eco-friendly material 

Why It Works:

Brands that strategically combine PPC campaigns, keyword optimization, and A+ Content experience a 30%+ lift in organic sales, leading to long-term ranking stability and lower advertising costs over time.

Investing in a holistic Amazon marketing strategy ensures your products don’t just rank but also convert, leading to higher profits and sustained growth.

Optimize Amazon PPC Campaigns for Maximum ROI

Cut wasted ad spend and dominate the Buy Box:

• Auto vs. Manual Campaigns: Use AI-driven auto campaigns to discover high-converting keywords, then shift them to manual bids.

• Negative Keywords: Exclude irrelevant terms like “cheap” if you’re a premium brand.

• Dynamic Bidding: Adjust bids in real-time based on sales velocity.

Leverage Shopify SEO to Drive Organic Traffic

Turn your Shopify store into a traffic magnet:

• On-Page SEO: Optimize product titles, meta descriptions, and alt text.

• Blog Content: Publish guides like “How to Choose the Best Organic Skincare” to rank for long-tail keywords.

• Site Speed: Ensure mobile load times under 2 seconds (slow sites lose 40% of visitors).

Create Scroll-Stopping Product Listings

First impressions matter. Upgrade your listings with:

• Lifestyle Imagery: Show products in use (e.g., a backpack on a hiking trail).

• Social Proof: Add phrases like “10,000+ five-star reviews” to build trust.

• Urgency Tactics: Highlight low stock alerts or limited-time discounts.

Harness Social Media & Influencer Marketing

Expand your reach beyond Amazon and Shopify:

• TikTok/Instagram Ads: Use shoppable posts to target Gen Z shoppers.

• Micro-Influencers: Partner with niche creators for authentic promotions.

• User-Generated Content (UGC): Repurpose customer photos into ads.

Retarget Abandoned Carts with Precision

Recover lost sales with smart retargeting:

• Email Sequences: Offer 10% off to cart abandoners.

• Facebook Dynamic Ads: Automatically showcase viewed products.

• SMS Campaigns: Send time-sensitive offers (SMS has a 98% open rate).

Build a Loyal Customer Base

Turn one-time buyers into repeat shoppers:

• Loyalty Programs: Reward points for referrals and reviews.

• Personalized Emails: Use names and past purchase data for tailored offers.

• Subscription Models: Offer monthly bundles (e.g., skincare subscriptions).

Expand Globally with Localized Strategies

Tap into new markets without the headache:

• Amazon EU/CA/JP: Localize listings with translated titles and regional keywords.

• Currency Tools: Use Shopify apps to auto-convert prices.

• Cultural Nuances: Avoid colors/symbols with negative connotations (e.g., red in Germany).

Prioritize Mobile Optimization

62% of shoppers use mobile devices. Ensure your store is mobile-ready:

• Thumb-Friendly CTAs: Place “Add to Cart” buttons mid-screen.

• Accelerated Mobile Pages (AMP): Speed up load times for Google ranking boosts.

Track Data to Stay Ahead

Monitor metrics that matter:

• ROAS (Return on Ad Spend): Target a 4:1 return, earning $4 for every $1 spent.

• Customer Lifetime Value (LTV): Increase with bundles or subscriptions.

• Conversion Rate: Identify drop-off points with tools like Hotjar.

Leverage the Meta Ads Library for Competitive Insights

The Meta Ads Library is a goldmine for e-commerce sellers—and it’s completely free. This tool lets you spy on competitors’ Facebook and Instagram ads, revealing their creative strategies, target audiences, and campaign durations. Here’s how to use it to your advantage:

• Analyze Competitor Ads

  Search for brands in your niche (e.g., “organic skincare”) to see their top-performing ad visuals, copy, and CTAs.

  Note patterns: Are they using video demos, UGC, or limited-time offers?

• Spot Trends Early

  Identify rising ad formats (e.g., carousel ads for product bundles) or seasonal campaigns (e.g., holiday discounts).

• Improve Your Creative Strategy

  Reverse-engineer high-performing ads. For example, if fitness brands are using “before/after” videos, adapt the concept for your products.

• Benchmark Ad Frequency

  See how often competitors run similar ads. Over-saturation? Pivot to fresh angles.

Claim Your Free E-Commerce Audit

Get a free, no-obligation audit from Cliqby and discover what’s limiting your e-commerce growth. Within 72 hours, we’ll assess your SEO performance, ad efficiency, and conversion funnel, providing you with a custom action plan to increase traffic, boost sales, and maximize ROI. Our audits have helped brands improve ACoS and TACoS by 2% to 5%—let’s transform your store into a sales powerhouse!